System and method for cosmetic application

ABSTRACT

Systems, methods and devices for applying cosmetics to the face of a user in a particular sequential order employing various assigned brushes marked with various indicia. The indicia on the brush is used to identify an association with a cosmetic similarly marked with the same indicia. The indicia defines the sequential order in which the cosmetic is to be applied to the face of a user in accordance with a sequential step-by-step cosmetic application process. This system and method may be embodied in a variety of ways including in a kit, a holder, a cosmetic carrying case and a portable and self-contained modular cosmetic unit.

CROSS REFERENCE TO RELATED APPLICATION

This application is a non-provisional which claims the benefit of the filing date of U.S. Provisional Application Ser. No. 60/773,934, entitled “COSMETIC APPLICATION METHOD” filed Feb. 16, 2006, the entirety of which is incorporated herein.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates in general to systems, methods and cosmetic kits for assisting and educating an end user in achieving a complete and professional cosmetic make-over employing a sequential application process.

In another aspect of this invention, a basic infrastructure for the cosmetic industry in which a user may tie in cosmetics from various manufacturers in a systematic and sequential order according to systems and methods of this invention is described so that the user may apply and replicate a professional make over in a simple and easy manner.

2. Description of the Related Art

Cosmetic users are frustrated and overwhelmed by an over abundant number of choices and application processes commercially available. As a result, a high level of competence is required for cosmetics artists, both in product and color selection and in application techniques thereof.

Currently, makeup counters are riddled with complicated cosmetic selections schemes and have offered little solutions to simplifying the application of makeup. With little time and an abundance of choices, consumers have become increasingly confused with selecting and consequently applying makeup. In addition, it has become more difficult for users to duplicate the desired makeover appearance.

There is a longstanding need for users of cosmetics products to learn and understand a system for applying the various cosmetics selected and purchased. A simple and strait-forward step-by-step sequential method which does not inundate a user is highly desirable. The step-by-step sequential method should be adaptable for the various makeup needs, such as for daytime and evening looks. A method for applying makeup which offers a variety of desired looks, for business or social events would satisfy a long felt need. The preferred system and method will allow a user to duplicate a makeover look shown by a makeup artist or representative demonstrating the product or system for applying the product.

SUMMARY OF THE INVENTION

The present invention addresses the shortcomings identified in the cosmetics industry for the end user and provides a solution for the user to understand a set of preferred steps for proper application of a set of preferred recommended products to create a total professional makeover appearance. Employing the objects of this invention, a user may save time and unnecessary expense by educating them on the use of basic cosmetics and the brushes used to apply them. An instructional cosmetic color chart/template may be used to allow the user to apply the makeup in such a way that they are able to reproduce a preferred professional makeover appearance.

The present invention includes various tools for application of the cosmetic so that an appropriate size and proportion of the product quantities run out together so they can be replaced at approximately the same time. This advantage overcomes the conventional problem that users faced when their individual cosmetic products ran out at different times and preventing the inconvenience of a user having to constantly replenish their cosmetics at different times. The preferred amount of product quantity and the systems and methods of this invention foster a complete professional makeover look through an easy and convenient process that allows a user to recreate their desired appearance.

Another aspect of systems and methods of this invention is to educate the user in applying cosmetics in a preferred order so that various steps involved in prepping and applying the makeup may be addressed. To insure the preferred method is implemented indicia is assigned to each brush. The indicia assigned to each brush represents the preferred order in which the brush is to be used in the application process according to the preferred order of application set forth by systems and methods of this invention.

An object of the present invention is to provide systems, methods, devices and cosmetic kits for correlating a brush with a cosmetic and applying the cosmetics in a particular sequential order based on a preferred order defined by the indicia.

The method for applying cosmetics to a face in a sequential order includes applying a cosmetic that includes a symbol with an indicia labeled thereon. A brush is used to apply the cosmetic. The brush also includes a symbol having the same indicia as the cosmetic. The indicia is used to define at least one step in a sequential order for applying the cosmetic to the face.

Various number assigned brushes may be used. Each brush is associated with a particular cosmetic. The various brushes are used in a preferred order to apply the various cosmetics in the application process. The cosmetic and various brushes are correlated with each other by the indicia printed on the brushes and the cosmetics.

The indicia may be debossed in the cosmetic and the indicia may also be marked on a side of the brush. Alternatively, the indicia may be provided by a label disposed on the cosmetic case.

The first cosmetic includes a symbol with a first indicia. The first cosmetic is applied using a first brush that also includes a symbol for corresponding to the first indicia. The first indicia defines at least a first step in the sequential order for applying the first cosmetic to the face. A second cosmetic including a symbol with a second indicia is applied using a second brush that also includes a symbol also including the second indicia. The second indicia defines at least a second step in the sequential order for applying the second cosmetic to the face. Various other cosmetics may be applied in a similar sequential step-wise fashion.

According to another aspect of this invention is to provide a portable modular cosmetic system for configuring and arranging a plurality of brushes and cosmetics for use in accordance with the sequential order in which each of the cosmetics is to be applied to the face.

Yet another aspect of this invention is to provide a cosmetic kit for applying cosmetics to a face. The cosmetic kit also includes a set of brushes including indicia which correspond to a set of cosmetics which also include similar indicia that defines sequential steps for applying each of the cosmetics to the face. Each of the brushes in the kit includes separately identifiable indicia that individually correlates to a specific cosmetic and includes similar indicia. The indicia corresponds to a sequential order in which each of the cosmetics is to be applied to the face. The compact cosmetic kit is ideal for travel as well as for compact storage.

Another aspect of this invention is to include a compact brush and cosmetic holder including a first set of compartments including various indicia for receiving a corresponding set of brushes. A second set of compartments may be provided for receiving a set of cosmetics. The set of brushes includes indicia which correspond to the set of cosmetics includes similar indicia which define the sequential steps for applying each of the cosmetics to the face.

These and other objects, features, and/or advantages may accrue from various aspects of embodiments of the present invention, as described in more detail below.

BRIEF DESCRIPTION OF THE DRAWINGS

The file of this patent contains at least one drawing executed in color. Copies of this patent with color drawings will be provided by the Patent and Trademark Office upon request and payment of the necessary fee.

Various exemplary embodiments of this invention will be described in detail, wherein like reference numerals refer to identical or similar components or steps, with reference to the following figures, wherein:

FIG. 1 illustrates an exemplary illustration of a cosmetic brush labeled with an indicia and a cosmetic also labeled with the indicia. The indicia is labeled indicates a preferred order in which to apply the particular cosmetic in a sequential step-by-step process according to systems and methods of his invention.

FIGS. 1A, 2A, 3A, 4A, 5A, 6A and 7A are placed on a single drawing sheet and aligned in a chart format, to demonstrate an exemplary illustration of an association of numerous brushes labeled with various indicia that correspond to numerous cosmetics labeled with similar indicia for use in the sequential step-by-step process in accordance with systems and methods of this invention.

FIG. 1B is a partial color image of a user's face emphasizing an exemplary first step in a sequential step-by-step order of applying a powder cosmetic to a user's face in accordance with systems and methods of this invention.

FIG. 1C is a color image illustrating the progression of the cosmetic application from a prepared canvas (the left half) to a first step of applying a powder (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIG. 2B is a partial color image of a user's face emphasizing an exemplary second step in the sequential step-by-step order of applying the blush cosmetic to the user's face in accordance with systems and methods of this invention.

FIG. 2C is a color image illustrating the progression of the cosmetic application from the first step of applying a powder (the left half) to a second step of applying a blush (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIG. 3B is a partial color image of a user's face emphasizing an exemplary third step in the sequential step-by-step order of applying an eye shadow cosmetic to the user's face in accordance with systems and methods of this invention.

FIG. 3C is a color image illustrating the progression of the cosmetic application from the second step of applying the blush (the left half) to a third step of applying the eye shadow (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIG. 4B is a partial color image of a user's face emphasizing an exemplary fourth step in the sequential step-by-step order of applying a crease eye shadow cosmetic to the user's face in accordance with systems and methods of this invention.

FIG. 4C is a color image illustrating the progression of the cosmetic application from the third step of applying the eye shadow (the left half) to a fourth step of applying the crease eye shadow (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIG. 5B is a partial color image of a user's face emphasizing an exemplary fifth step in the sequential step-by-step order of applying an eye liner cosmetic to the user's face in accordance with systems and methods of this invention.

FIG. 5C is a color image illustrating the progression of the cosmetic application from the fourth step of applying the crease eye shadow (the left half) to a fifth step of applying the eye liner eye shadow cosmetic (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIG. 6B is a partial color image of a user's face emphasizing an exemplary sixth step in the sequential step-by-step order of applying an eye brow powder cosmetic to the user's face in accordance with systems and methods of this invention.

FIG. 6C is a color image illustrating the progression of the cosmetic application from the fifth step of applying the eye liner eye shadow (the left half) to a sixth step of applying the eye brow powder (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIG. 7B is a partial color image of a user's face emphasizing an exemplary seventh step in the sequential step-by-step order of applying a concealer to the user's face in accordance with systems and methods of this invention.

FIG. 7C is a color image illustrating the progression of the cosmetic application from the sixth step of applying the eye brow powder (the left half) to a seventh step of applying the concealer (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIG. 7D is a color image illustrating the progression of the cosmetic application from the zero step of preparing the face (the left half) to a finished seventh step of applying the concealer (the right half) in accordance systems and methods of this invention.

FIG. 8 shows an exemplary method for applying cosmetics to the face of a user in a particular sequential order in accordance with methods of this invention.

FIG. 9 illustrates an exemplary customized blueprint face chart for cosmetic application in accordance with systems and methods of this invention.

FIGS. 10 and 11 illustrate an exemplary holder that identifies a secure position for the various brushes and cosmetics in accordance with the sequential order according to this invention.

FIG. 12 demonstrates and exemplary cosmetic template in accordance with systems and methods of this invention.

FIG. 13 illustrates an exemplary portable cosmetic carrying bag optimally designed to arrange various brushes and cosmetics in accordance with systems and methods of this invention.

FIG. 14 illustrates a front perspective view of a portable self-contained modular unit according to the method of this invention.

FIG. 15 illustrates a rear perspective view of the portable self-contained modular unit according to the method of this invention.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS

Particular embodiments of the present invention will now be described in greater detail with reference to the figures.

This invention overcomes the conventional problems described above by providing a system and method for identifying various simple easy to use steps for proper application of various cosmetic products using a variety of cosmetic brushes in a sequential organized manner to create a desired appearance in an easy and reproducible manner.

Most women shop for cosmetic supplies from various manufactures and do not tend to stick to one particular line of cosmetics. By choice for example, a woman may prefer an eye liner from one manufacturer and a blush from a second manufacturer in their arsenal of cosmetics.

As such, an aspect of this invention is to provide a basic infrastructure for the cosmetic industry in which a user may tie in cosmetics from various manufacturers in a systematic and sequential order according to systems and methods of this invention so that the user may apply and replicate a professional make over in a simple and easy manner.

According to systems and methods of this invention, FIG. 1 demonstrates a unique cosmetic application association made via the use of indicia 102 between a cosmetic brush 100 and a cosmetic 112. In contrast, conventional labeling of a cosmetic brush typically only related to identifying a manufacturers part number, a skew number, or the like. An object of this invention is to provide indicia 102 on the cosmetic brush 100 and on the cosmetic 112 and/or on the cosmetic container 113 to indicate an association with the brush 100 and the cosmetic 102. The indicia 102 specifies to the user, or professional makeup artist, the order in which to apply the cosmetic 112 with a brush head 116 of the brush 100 to the face of a user according to systems and methods of this invention.

An adhesive label 114 having similar indicia 102 may be affixed to various locations on the cosmetic container 113. For instance, the label 114 may be secured on a back side or inside of a lid 118 of the cosmetic container 113 and/or to a bottom of the cosmetic container 113. The label 114 may be applied on any item used to apply the various cosmetics according to systems and methods of this invention.

The indicia 102 may take any number of shapes and/or symbols so long as similar association is made by the indicia 102 between the brush 100 and the cosmetic 112. In particular, the indicia 102 may be numbers, letters, symbols, terms (such as “POWDER”, “BLUSH”, and the like as shown in FIGS. 1A-7A), a label and/or any other mark that represents an association with the brush 100 and the cosmetic 112 and the order in which the cosmetic is applied to a user.

The indicia 102 may be applied in a variety of different ways in accordance with systems and methods of this invention. For example, as shown in FIG. 1, the indicia 102 may be debossed into the cosmetic 112. The indicia 102 may also be affixed to the brush 100, such as by being scribed into the brush. Alternatively, the adhesive label 114 may be used to affix the indicia 102 to any of the components according to systems and methods of this invention.

For exemplary purposes, the indicia scheme used in the preferred embodiment described herein is a series of numbers “1” through “7” and cosmetic terms, e.g., “powder.” FIG. 1 shows the indicia “1” marked on the brush 100, the cosmetic 112 and the label 114. The indicia “1” is also used to represent that the cosmetic 112 is to be applied to a users face using brush 100 in a “first step” of the sequential cosmetic application. Additional indicia and preferable steps “2” through “7” will be described in more detail below.

For illustration purposes, the exemplary systems and methods of this invention include 7 steps which correspond to 7 cosmetic brushes, each being associated with 7 cosmetics respectively.

FIGS. 1A, 2A, 3A, 4A, 5A, 6A and 7A show, in a chart format, an exemplary illustration of an association between various brushes 10, 20, 30, 40, 50, 60, 70 and their respective cosmetics 12, 22, 32, 42, 52, 62, 72 in accordance with systems and methods of this invention. Labels 14, 24, 34, 44, 54, 64, 74 are also shown which may be disposed on the various cosmetic containers 13, 23, 33, 43, 53, 63, 73 and/or any item according to this invention.

FIGS. 1A, 2A, 3A, 4A, 5A, 6A and 7A show the various brushes 10, 20, 30, 40, 50, 60, 70 associated with various cosmetic containers 13, 23, 33, 43, 53, 63, 73, respectively. The various cosmetics 12, 22, 32, 42, 52, 62, 72 are applied to a user's face by the various respective brush heads 16, 26, 36, 46, 56, 66, 76. Labels 14, 24, 34, 44, 54, 64, 74 are shown to include various indicia “1, 2, 3, 4, 5, 6, 7” that indicate the particular order in which the cosmetic is to be applied to the user.

One advantage to applying the various labels 14, 24, 34, 44, 54, 64, 74 is that after continual use, the top surface of the cosmetic will be worn down so that the debossed indicia can no longer be seen. The labels 14, 24, 34, 44, 54, 64, 74 serve as a point of reference that the user can use to cross reference the various indicia marked on the label on the particular cosmetic.

Referring back to FIG. 1, it should be noted that the label 114 may be disposed anywhere on the cosmetic container 113 or the brush 100 and is not limited to being provided on the back side of the cosmetic container 113. The label 114 such as on the back cover may be disposed on the outside or inside of the lid (as shown in FIG. 2A) of the cosmetic container 113. Other methods may be employed for associating a brush with a particular cosmetic, such as a printed template (as shown in FIG. 12 and discussed in more detail later).

In FIGS. 1A, 2A, 3A, 4A, 5A, 6A and 7A, the brushes 10, 20, 30, 40, 50, 60, 70 are designed to individually correspond to the sequential steps for applying the particular cosmetic 12, 22, 32, 42, 52, 62, 72 to the face of the person wearing the cosmetic. The indicia “1”, “2”, “3”, “4”, “5”, “6” and “7” are used to indicate a particular brush, similarly labeled, is to be used to apply the particular cosmetic to the user's face in accordance with the sequential order according to systems and methods of this invention.

In brief, FIG. 1A illustrates a powder brush 10 that is to be used to apply a powder cosmetic 12 debossed with indicia “1” in a first step of a cosmetic application process. FIG. 2A shows a blush brush 20 that is to be used to apply blush cosmetic 22 debossed with indicia “2” in a second step of the cosmetic application process. FIG. 3A shows a shader eye shadow brush 30 that is to be used to apply an eye shadow cosmetic 32 debossed with indicia “3” in a third step of the cosmetic application process. FIG. 4A shows a crease eye shadow brush 40 that is to be used to apply a crease eye shadow cosmetic 42 debossed with indicia “4” in a fourth step of the cosmetic application process. FIG. 5A shows an eye liner brush 50 that is to be used to apply an eye liner cosmetic 52 debossed with indicia “5” in a fifth step of the cosmetic application process. FIG. 6A shows an eye brow brush 60 that is to be used to apply an eye brow fill cosmetic 62 debossed with indicia “6” in a sixth step of the cosmetic application process. And, FIG. 7A shows a concealer brush 70 that is to be used to apply a concealer cosmetic 72 debossed with indicia “7” in a seventh step of the cosmetic application process. Each of these steps will be described in more detail below.

FIGS. 1A, 1B, 1C, 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, 4C, 5A, 5B, 5C, 6A, 6B, 6C, 7A, 7B, 7C and 8 illustrate and describe an exemplary 7 step sequential order for applying cosmetics to the face of a user by applying various cosmetics using various corresponding brushes in accordance with the present invention.

Generally, prior to the application of a cosmetic, the user's face is moisturized and some foundation may be applied to prepare the face as a canvas (step SO in FIG. 8) upon which the cosmetic will be applied. The face is balanced by the moisturizer and foundation before color (i.e. blush, eye shadows, lipstick and the like) is added. The foundation may be a liquid or a powder, and/or any other type of composition now known or later described in accordance with this invention.

FIGS. 1A, 1B, 1C and step S1 in FIG. 8 illustrate a first step in accordance with this invention. According to this step, the brush 10 may be a powder brush that is used, to either lock down, or secure a liquid foundation to the face 11 using a powder 12, or simply give the skin on the face 11 a matte or set appearance before applying additional color.

As shown in FIG. 1A, brush 10 is labeled with two types of indicia: “1” and “POWDER.” The brush 10 is used in combination with a powder 12 also labeled with indicia “1.” The indicia “1” or “POWDER” may be debossed directly into the powder 12 to provide an identifying visual aid to the user and/or makeup artist that the powder 12 is to be applied with brush 10 to the face 11.

The powder 12 may be stored in a compact powder container 13. The powder container 13 may include additional labeling 14 including the indicia “1” on the back cover of the compact powder container 13. It is to be understood that the various indicia associated with the cosmetics may be placed at any location on the various cosmetic containers.

FIG. 1B is a partial color image of a user's face emphasizing the exemplary first step in the sequential step-by-step order of applying a powder cosmetic to a user's face in accordance with systems and methods of this invention. The dash line 12 a indicates the area where the cosmetic of this application is to be applied to the face 11.

In use, the powder brush 10 may be used by dipping the side of brush head 16 of powder brush 10 into the pressed powder 12 debossed with the number “1.” To avoid caking, the powder may be applied to the outer perimeter of the face 11 using the side of the brush head 16 working inward toward the center of the face 11 ending at the nose 15. This step sets any liquid foundation. In the event that no liquid foundation is used, it sets any loose moisturizer, sun screen and/or any other treatment product the user may have applied to their face 11.

The brush 10 may preferably be tailored to apply a powder. For example, the powder brush 10 may be designed to be flat on the sides and rounded at the tip of the brush head 16. According to systems and methods of this invention, this design will optimally allow a user to apply powder to the face 11 using the side of the brush head 16.

This application step has various advantages. First, in use, it utilizes the flat side of the brush head 16 which will extend the life of the brush head 16 use because the top of the bristles of the brush head 16 are not directly impacted. Conventionally, the top of the brush is impacted which, more quickly destroys the brush head 16 and its ability to provide a uniform powder application. Using the side of the brush head 16 allows the bristles to flex and reduces fracture and prevents breakage, thereby extending the life and effectiveness of the brush and to provide optimal tension in the bristle for proper application.

In addition, the preferred brush design and method of application increases the amount of coverage that actually reaches the user's face 11, further balancing the user's complexion before the addition of the color process steps described below. Working from the outer perimeter of the face 11 inward toward the nose 15 prevents overuse of the powder being applied and a caking appearance. As shown in FIG. 1A, the brush head 16 has a preferably rounded top edge which allows the user to wedge the powder cosmetic 12 closer to the user's eye 17 without the fear of actual contact with the eye 17, thus increasing the user's ability to precisely shape the powder around the eyes 17 and other areas of the face 11.

For clarity and illustration purposes, FIG. 1C is a color image provided to emphasize the progression of the cosmetic application from a prepared canvas (step SO, the left half) to a first step (S1) of applying a powder (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

The handle and brush heads 16, 26, 36, 46, 56, 66, 76 for the different brushes 10, 20, 30, 40, 50, 60, 70 may be made from any number of number of various resilient and durable materials in accordance with systems and methods of this invention. For example, the brush heads may be made of various tensions, shapes and materials, such as with synthetic bristles, a soft bristle, a black silk bristles, a high grade of goat and/or pony hair and any type of blend of brush head or the like. Any material now known or later discovered may be used in accordance with systems and methods of this invention. Likewise, the handle for the brushes may be made of any material and/or in any contour.

FIGS. 2A, 2B, 2C and step S2 in FIG. 8 illustrate a second step in accordance with this invention. The brush used in this step may be a blush brush 20 used to initially add color back to the face 11 and to prevent the user from struggling with their eye makeup. With the addition of a blush 22, the user will not feel void of color. The blush 22 may be a liquid or a powder, and/or any other type of composition now known or later described in accordance with this invention.

As shown in FIG. 2A, brush 20 is labeled with two types of indicia: “2” and “BLUSH.” Brush 20 is used in combination with a cosmetic blush 22 also labeled with indicia “2.” The indicia “2” or “BLUSH” may be is debossed directly into the blush 22 to provide a visual aid to the user and/or makeup artist applying the blush 22 that the particular cosmetic powder (labeled “2”) is to be applied with blush brush 20 (also labeled “2”) to the face 11.

The blush 22 is stored in a compact blush container 23. The blush container 23 may also include additional labeling 24 including the indicia “2” on the back cover or the lid of the compact blush container 23. The indicia 102 associated with the cosmetic may be placed at any location on the blush container 23. For example, in FIG. 2A the label 24 is affixed to the inside of the lid of the compact blush container.

FIG. 2B is a partial color image of a user's face whose color emphasizes the exemplary second step in the sequential step-by-step order of applying the blush cosmetic to the user's face in accordance with systems and methods of this invention. The dash line 22 a indicates the area where the cosmetic of this application step S2 is to be applied to the face 11.

In use, the blush brush 20 may be used by dipping the side of brush head 26 into the blush 22 debossed with the number 2 as shown in FIG. 2A. Application of the cosmetic in this step will add initial color back to the user's face 11. The blush 22 should be applied using the side of the blush brush 20 working inward from the temple region 18 a of the face 11 and work forward toward the apple 18 b of the cheek. The apple 18 b of the cheek can best be found by instructing the user to smile as they apply the blush using the side of the brush head 26. The same applies to both cheek regions.

The brush 20 may preferably be tailored to apply the blush 22. The configuration for the blush brush 20 may be similar in design to the powder brush 10 of step S1, but smaller in size because it is used to apply blush 22 to a smaller area of the face 11, such as the apple 18 b of the cheek. Similar to the application of the powder in step S1, the application of the blush 22 may be applied with the side of the brush head 26 thereby allowing the bristles to flex and thus maximize the life expectancy of the brush head 26 during repetitive routine delivering the product to the user's face 11.

The brush head 26 may be made from any number of various resilient and durable materials and/or blends, including for example, a silk blend hair that is conducive for enhancing the life-span as well as providing an optimal amount of tension in the brush 20 for a desired application by the user.

For clarity and illustration purposes, FIG. 2C is a color image provided to emphasize the progression of the cosmetic application from the first step (S1) of applying a powder (the left half) to a second step (S2) of applying a blush (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIGS. 3A, 3B, 3C and step S3 in FIG. 8 illustrate a third step in accordance with this invention. FIG. 3A illustrates the use of brush 30 which may be utilized as an all-over shading brush 30 and which may be used to apply an eye shadow 32 (such as a lightest shade of eye shadow) to an entire eye lid 17 a. This step is provided to balance the surface area of the entire eye lid 17 a area so that a color tone (such as a medium tone) can be applied to the eye lid 17 a area to add depth back to the eye. This step can also be used to remove depth on the eye lid 17 a area where depth may not be desired, thereby creating a more rested appearance.

FIG. 3A shows the shading brush 30 labeled with two types of indicia: “3” and a label “SHADER.” The shading brush 30 is used in combination with an eye shadow 32 also labeled with indicia “3” in the compact container 33. The indicia “3” or “SHADER” may be debossed directly into the eye shadow 32 for identification to the user and/or makeup artist applying the eye shadow 32 to the face 11.

The eye shadow 32 may be stored in a compact eye shadow container 33. The eye shadow container 33 may also include label 34 with indicia “3” and placed on, for example, the back cover or the lid of the compact eye shadow container 33. As mentioned previously, the indicia “3” associated with the cosmetic 32 may be placed at any location on the eye shadow container 33.

FIG. 3B is a partial color image of a user's face whose color emphasizes an exemplary third step in the sequential step-by-step order of applying an eye shadow cosmetic to the user's face in accordance with systems and methods of this invention. The dash line 32 a indicates the area where the cosmetic of this application is to be applied to the face 11.

In use, the all-over shading brush 30 may be used by dipping the side of the brush head 36 into a lighter tone eye shadow 32 debossed with the number “3” as shown in FIG. 3A. The eye shadow shading brush 30 may be used to apply the lightest tone eye shadow 32 to the whole eye lid 17 a area from the lash line 17 b up to the eye brow 17 c and from the inner corner 17 d of eye by the nose 15 all the way to the outer corner 17 e where the eye ends. This application step balances the eye lid 17 a area and helps to correct any discoloration that may be present on the eye lid 17 a area prior to application. In addition, this eye shadow shading step flattens the eye lid 17 a area so that the following step can be used to add depth back to the eye lid 17 a area where the user may deem it necessary.

Although for simplicity the reference numbers 17 a-17 e are labeled for one eye in FIG. 3B, it is to be understood that the description for the application of the makeup applies to both eyes. The same holds true for all of the steps listed below.

The shading brush 30 is designed to apply the lightest tone eye shadow over the entire eye lid 17 a area using the same “pressing motion” from the side of the brush head 36 as described above with respect to brushes 10 and 20. According to systems and methods of this invention, the user may use a pressing motion to prevent irritation to the eyes. Conventionally, a brush is used in a somewhat stabbing motion with the top of the brush head 36. This angle of use counteracts the intended use for this brush 30 which is to even the entire eye lid area 17 a so that in the following step, depth can be added back to the crease of the eye where desired.

The shading brush 30 may be composed of a goat and/or pony hair or similar. The object of this brush is to provide enough tension in the bristle so that it will be slightly firmer to deliver more coverage over a smaller area so that the eye lid 17 a area is fully balanced before adding a medium tone shadow to the crease with brush 40 as described in the following step.

For clarity and illustration purposes, FIG. 3C is a color image provided to emphasize the progression of the cosmetic application from the second step (S2) of applying the blush (the left half) to a third step (S3) of applying the eye shadow (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIGS. 4A, 4B, 4C and step S4 in FIG. 8 illustrate a fourth step in accordance with this invention. In FIG. 4A, the brush 40 may be used as a crease brush 40 to apply another eye shadow (for example, a medium tone eye shadow) to contour the crease 19 a of the eye and to add depth back to the eye after balancing the eye lid 17 a as described in step 3. The crease brush 40 may be used to add additional eye shadow for more intensity. This preferred appearance is associated with more dramatic evening looks.

FIG. 4A shows the crease brush 40 labeled with two types of indicia: “4” and a label “CREASE.” The crease brush 40 is used in combination with an eye shadow 42 also labeled with indicia “4” on the compact container 43. As shown, the indicia “4” or “CREASE” may be debossed directly into the eye shadow 42 for easy identification by the user and/or makeup artist applying the crease eye shadow 42. The crease eye shadow 42 is to be applied with crease brush 40 to the crease 19 a of the face 11.

The crease eye shadow 42 is stored in a compact crease eye shadow container 43. The crease eye shadow container 43 may include label 44 which also includes indicia “4” disposed on the back cover and/or the lid of the compact crease eye shadow container 43.

FIG. 4B is a partial color image of a user's face whose color emphasizes the exemplary fourth step in the sequential step-by-step order of applying a crease eye shadow cosmetic to the user's face in accordance with systems and methods of this invention. The dash line 42 a indicates the area where the cosmetic of this application is to be applied to the face 11.

In use, the crease brush 40 is used by dipping the tip of brush head 46 into the medium tone crease eye shadow 42 debossed with the number “4.” This preferred step adds depth back to the eye where preferred to provide definition to the eye. The user may apply the medium tone eye shadow 42 to the crease 19 a starting on the outer corner 19 b and work by brushing inward toward the inner corner 19 c.

A brush stroke pattern for applying the eye shadow 42 to the crease 19 a may be employed which is implemented in a wind shield wiper brushing motion so that more depth is achieved on the outer corner 19 b of the eye, and so that the depth in the crease 19 a tapers off as the crease brush 40 approaches the inner corner 19 c of the eye. Additional intensity or colors may be added for an evening look and/or if the users desires to coordinate their makeup with an outfit or to relay a certain style or personal statement, such as in a theatrical performance where pronounced eye definition is required.

As mentioned, the crease brush 40 is optimally designed to apply a medium tone shadow to the crease of the eye to add depth back to the eye after brush 3 balances the eye lid. The crease brush 40 may be composed of, for example, blue squirrel bristles and/or similar material that can provide substantial softness to the users crease 19 a during application. The crease brush 40 may be used from the tip or top of the bristles of the brush head 46 to apply a medium tone eye shadow to the crease 19 a. Use of the tip of the brush head 46 is advantageous because it allows the user to use the crease 19 a of their own eye shape as a guide to insure proper application. For instance, if the user positions the shaped tip of the brush head 46 into the user's crease 19 a and follows their individual crease shape, better results and a nice blended appearance may be obtained.

For clarity and illustration purposes, FIG. 4C is a color image provided to emphasize the progression of the cosmetic application from the third step (S3) of applying the eye shadow (the left half) to a fourth step (S4) of applying the crease eye shadow (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIGS. 5A, 5B, 5C and step S5 in FIG. 8 illustrate a fifth step in accordance with this invention. According to this step, the brush may be utilized as an eye liner brush 50. The eye liner brush 50 may be used wet or dry. The eye liner brush 50 is preferably for use with a dark tone eye shadow. The desired effect of this step is to add fullness and definition to the users eye lashes 21 a, giving the appearance of thicker fuller eye lashes 21 a.

If the eye liner brush 50 is used dry, the application of the eye liner will have a softer look associated with a more natural daytime look which is preferable for more conservative engagements, such as work, family or casual day activities. However, if eye liner brush 50 is dampened, or misted with water, and then dipped into a deeper colored eye shadow this will create a more dramatic effect that may be worn out for more dressy events. In the alternative, deeper color may be used when a user is going to be photographed and desires more intensity to show up in pictures and/or for maximum visual impact if speaking to a group of people located a distance from the user.

As shown in FIG. 5A, eye liner brush 50 is labeled with two types of indicia: “5” and a “LINER.” The eye liner brush 50 is used in combination with an eye shadow 52 labeled with indicia “5.” According to systems and methods of this invention, the indicia “5” or “LINER” may be debossed directly into the eye shadow 52 to provide visual identification to the user and/or makeup artist applying the blush 22 that the particular eye shadow 52 is to be applied with eye shadow brush 50 to the face 11.

The eye shadow 52 is stored in a compact eye shadow container 53. The eye shadow container 53 may also include label 24 including the indicia “5” on the back cover or the lid of the eye shadow container 53.

FIG. 5B is a partial color image of a user's face emphasizing the exemplary fifth step (S5) in the sequential step-by-step order of applying an eye liner cosmetic to the user's face in accordance with systems and methods of this invention. The dash line 52 a indicates the area where the cosmetic of this application is to be applied to the face 11.

The objective of this application step is to accentuate and create more definition in the eye lashes 21 a. In use, the eye shadow brush 50 is dipped into the eye shadow 52 debossed with the indicia labeled “5.” The eye shadow brush 50 is brushed along the base of the user's eye lashes 21 a starting from the outside 21 b of the eye lashes 21 a and moving inward toward the inside 21 c of the eye lashes 21 a and while moving the eye shadow brush 50 through the base of the user lashes 21 a. This insures that the desired makeup definition is placed in the preferred location, i.e., on the base of the lashes 21 a. This step gives the appearance of the user's eye lashes 21 a appearing fuller so that mascara applied thereafter to the eye lashes 21 a can create length. This step and the application of mascara are two separate steps designed to deliver different preferred effects. Some users may elect to line the bottom eye lashes. The dotted line in the illustration indicates a softer application. This can be achieved by not re-dipping the brush in the deepest tone eye shadow, and instead using the residual product left in the brush.

The eye liner brush 50 is designed for use in applying a deep tone shadow, either wet or dry, to the eye lash line to make the eye lashes appear thicker. The bristles of the brush 50 may be made of sable and the like which will provide substantial tension in the bristle so that the eye shadow 52 may be applied to the area without (flicking) fallout from the eye shadow under the eye. The material and design chosen for the eye liner brush 50 will allow the user to apply the deep tone eye shadow dry for a day look, or a wet for a more dramatic evening look. The tip of the brush head 56 is designed to resemble a point, i.e., the point of an eye liner pencil, which is the common method in which users are accustom to applying an eye liner to a lash line.

For clarity and illustration purposes, FIG. 5C is a color image provided to emphasize the progression of the cosmetic application from the fourth step (S4) of applying an eye shadow to the crease 19 a (the left half) to a fifth step (S5) of applying an eye shadow to eye lashes 21 a (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIGS. 6A, 6B, 6C and step S6 in FIG. 8 illustrate a sixth step in accordance with this invention. In FIG. 6A, the brush may be an eye brow brush 60 designed to fill sparse eye brows and/or to recreate excessive over-tweezed eye brows. Great shape eye brows are greatly sought after by an end user and this eye brow brush 60 and the systems and methods of this invention help the user achieve a desired sculpted eye brow shape appearance.

FIG. 6A shows the eye brow brush 60 is labeled with indicia two types of indicia: “6” and the label “BROW.” The eye brow brush 60 is used in combination with an eye brow fill 62 cosmetic also labeled with indicia “6” in the compact container 63. As before, the indicia “6” or “BROW” may be debossed directly into the eye brow fill 62 for association and identification to the applicator of the eye brow fill 62. The eye brow fill 62 is applied with the eye brow brush 60 to the face 11.

The eye brow fill 62 is stored in a compact eye brow fill container 63. The eye brow fill container 63 may include label 64 including indicia “6” on the back cover or the lid of the compact eye brow fill container 63. The indicia 102 associated with the eye brow fill 62 may be placed at any location on the eye brow fill container 63.

FIG. 6B is a partial color image of a user's face emphasizing the exemplary sixth step (S6) in the sequential step-by-step order of applying an eye brow powder cosmetic 62 to the user's face in accordance with systems and methods of this invention. The dash line 62 a indicates the area where the cosmetic of this application is to be applied to the face 11.

This application step allows the user to fill in sparse eye brow 62 b hair areas to create a softer, yet fuller, more naturally sculptured, eye brow appearance by employing the soft effect of an eye brow fill 62 powder. The eye brow brush 60 may be used dry. In use, the brush head 66 is dipped into the eye brow fill 62 debossed with the number “6” and the user fills in the sparse areas of the eye brow 62 b with the eye brow brush 60. Then, the user proceeds to shape the whole eye brow 62 b with the eye brow fill 62 using soft feathery strokes of the eye brow brush 60.

The eye brow brush 60 is designed to apply a medium shade to the user's eye brow 62 b to shape and define the eye brow hairs. As such, the eye brow brush 60 may be designed with boar bristles or the like to provide maximum tension (or stiffness) while applying, for example, a medium brown shadow to hair of the eye brow 62 b. Accordingly, the user may shape uneven eye brow 62 b areas and fill in sparse areas. The preferred higher tension in the bristle enables the medium brown shadow to be applied to the skin below the eye brow hairs, and not simply to the eye brow hairs. This preferred brush application gives the illusion of a fuller brow.

For clarity and illustration purposes, FIG. 6C is a color image provided to emphasize the progression of the cosmetic application from the fifth step (S5) of applying the eye liner eye shadow (the left half) to a sixth step (S6) of applying the eye brow powder (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

FIGS. 7A, 7B, 1C and step S7 in FIG. 8 illustrate a seventh step in accordance with this invention. In FIG. 7A, the brush may be a concealer brush 70 designed of synthetic bristles to allow the user to apply various types of concealers, such as cream concealers. The purpose of this application step is to cover dark circles and blemishes under the eye and/or any other visible flaws that need additional coverage.

FIG. 7A shows the concealer brush 70 labeled with two types of indicia: “7” and the label “CONCEALER.” The concealer brush 70 is used in combination with a concealer 72 also labeled with indicia “7.” The indicia “7” or “CONCEALER” may be debossed directly into the concealer 72 for identification to the user, or person applying the concealer 72. The concealer 72 is to be applied with the concealer brush 70 to the face 11.

The concealer 72 is disposed in a compact concealer container 73. The concealer container 73 may also include label 74 with indicia “7” which may be disposed on the back cover or the lid of the concealer container 73. It is to be understood that the indicia “7” may be placed at any location on the concealer container 73.

FIG. 7B is a partial color image of a user's face emphasizing the exemplary seventh step (S7) in the sequential step-by-step order of applying a concealer to the user's face in accordance with systems and methods of this invention. The dash line 72 a indicates the area where the cosmetic of this application is to be applied to the face 11.

This application step permits the user to conceal under eye circles in the region 72 b below the eye and/or other imperfections noticeable on the face 11 using the concealer brush 70 to “paint out” the affected area. In use, the concealer brush 70 is used with an under eye concealer 72 debossed with indicia “7.” The concealer 72 may be applied using brush 70 using light feathery strokes to the region 72 b below the eye. One stroke of the concealer brush 70 applies the concealer and the next stroke would remove the excess. According to this invention, this application step helps assure the user that the concealer 72 is not over applied resulting in the concealer 72 creasing.

Preferably, this step is saved as the last application step in the process so that any excess eye shadow debris that may fall during the previous application steps may be clean away prior to applying the concealer 72. Performing this step at the end of the cosmetic application process saves the user time, product, and ultimately money.

In particular, one advantage of waiting till the end is that eye shadow debris tends to fall below the eye during the application process which requires clean up. This clean up process usually removes most of the concealer that was applied before starting the eye makeup steps. Thus, this step inhibits the unnecessary waste of the cosmetic product, especially when removal of the cosmetic is more difficult when the debris sticks to the concealer that was previously in place.

Another advantage to waiting to apply the concealer last is that the user will ultimately wind up using less concealer since the concealer is applied after the eyes are complete. The eye shadow applied above the eye previously distracts away from the under eye circles. Thus, the user feels as though less product is needed thereby further saving the user time, product, and ultimately money.

As mentioned above, the concealer brush 70 is designed to apply concealer to the region 72 b below the eye and/or other areas of the face 11 that may need additional coverage because of hard to cover imperfections. The concealer brush 70 may be designed with takon bristles or the like which are preferably designed for use with cream or wet products. Synthetic bristles are durable and hold up well with the use of liquid or cream products, whereas natural bristle tend to deteriorate much quicker when used with liquids and creams.

The concealer brush 70 may be designed with brush head 76 having a flat edge to provide coverage to larger areas, however, the tip of the brush head 76 may be used to (spot) correct smaller areas when less coverage is needed by the user. The use of the synthetic bristle brush is an advantage when washing in between applications to insure that bacteria does not build up in the bristles as cream and liquid products tend to break down quicker and have a shorter shelf life than powder products.

For clarity and illustration purposes, FIG. 7C is a color image provided to emphasize the progression of the cosmetic application from the sixth step (S6) of applying the eye brow powder (the left half) to a seventh step (S7) of applying the concealer (the right half) in the sequential step-by-step order in accordance with systems and methods of this invention.

Other products may be used in conjunction with this exemplary cosmetic application process. For example, before or after the application of step S7. various other steps may be employed including using an eye lash curler to applying a lip liner, lipstick, lip gloss and powder may be integrated into this exemplary cosmetic application process,

In accordance with systems and methods of this invention, the end user can autonomously create a professional cosmetic makeover appearance employing this unique sequential application step process. The assignment of indicia to the various brushes and corresponding indicia to cosmetics in a step-by-step numeric order facilitates ensuring a proper order of application.

According to systems and methods of this invention, increased customer satisfaction in applying makeup may be possible because of ease in which the user can independently re-create the desired look. Various benefits extend to the consumer and supplier as a result of the application of the systems and methods of this invention including a decease in the number of returned products and increased customer satisfaction.

FIG. 7D is provided to illustrate the stark transition that may be achieved employing the exemplary sequential step-by-step cosmetic application process of this invention. The color image illustrates the transition of the cosmetic application from the zero step of preparing the face (the left half) to a finished seventh step of applying the concealer (the right half) in accordance systems and methods of this invention.

According to systems and methods of this invention, another object of this invention is to create a custom cosmetic application blueprint tailored for a particular user. An image template may be provided which will associate the various brushes and cosmetics suited to fit the particular user according to a desired look that the user is trying to achieve.

As shown in FIG. 9, the customized cosmetic application blueprint 25 may show an actual image of the user illustrating a step-by-step cosmetic application blueprint 25 that the user may take with them so that they will have a frame of reference from which to reproduce the desired appearance. The cosmetic application blueprint 25 may be comprised of numerous images illustrating the evolution of the application process. Alternatively, the customized cosmetic application blueprint 25 may be an illustration of the finished appearance (as shown in FIG. 9). However, it is to be understood that any stage of the cosmetic application may be provided in the customizable cosmetic application blueprint 25.

The customizable cosmetic application blueprint 25 image may be captured by various types of imagery, such as digital photography, an artistic rendition, and/or any other method for capturing the user's image. The customizable cosmetic application blueprint 25 is provided to the user as a face chart reference for them to take and reproduce the desired appearance by employing the sequential step-by-step process described by this invention.

The user's face may be imprinted onto the application blueprint 25 in a variety of different ways, for example, the user may have their picture taken at any point during the makeover process and the image may be printed on the chart with the specific steps for applying the makeup to their face (as shown in FIG. 9).

Conventionally, it was difficult for a user to duplicate a makeover look once the user left a beauty salon. By creating a customizable application blueprint 25, the user may replicate the makeover by themselves in an easy manner by following the step-by-step sequential cosmetic application process defined by the customizable application blueprint 25.

During the cosmetic application process, other steps may be included, such as shown, eye lash curlers may be included to curl the eye lashes of the person having the makeover. As described in FIG. 9, the user's lips may be lined and filled with a lip color (lip stick) and a lip gloss may be subsequently applied. It may even be possible to finish the appearance with a powder.

Additions, deletions, substitutions, and/or modifications can be made to the systems and processes disclosed herein and the elements or embodiments thereof without departing from the spirit and scope of various principles, features, aspects, and advantages of the present invention.

FIGS. 10 and 11 illustrate another aspect of this invention to include a holder 200 for the various brushes 10, 20, 30, 40, 50, 60, 70 and various cosmetics 12, 22, 32, 42, 52, 62, 72. According to this exemplary embodiment, the holder 200 is marked with various indicia to indicate a compartment 218 in which one of the various brushes can be stored 10, 20, 30, 40, 50, 60, 70. The various indicia may correspond to the indicia disposed on the various brushes 10, 20, 30, 40, 50, 60, 70 and cosmetics 12, 22, 32, 42, 52, 62, 72 to visually allow a user to quickly identify any one of the numbered brushes in an easy and convenient manner.

As shown in the front view of FIG. 10 and the top view of FIG. 11, the holder 200 may be configured as a tiered holder unit. On a lower tier 212, brushes 10, 30, 50 and 70 are disposed within respective individual slots 218. On an upper tier 214, brushes 20, 40 and 60 are also disposed within respective additional individual slots 218.

Integrated into the bottom of the holder 200 is a drawer 220 portion adapted for storage of the various cosmetics 12, 22, 32, 42, 52, 62, 72. According to this embodiment, the various cosmetics 12, 22, 32, 42, 52, 62, 72 may be stored within the drawer 220. In use, the drawer 220 may be slid out from within the holder 200 and retracted back into the holder 200 after use and for storage of the cosmetics 12, 22, 32, 42, 52, 62, 72.

The various cosmetics 12, 22, 32, 42, 52, 62, 72 are refillable and may be constructed as replaceable magnetic inserts. The replaceable magnetic cosmetic insert is magnetically coupled to at least one of a plurality of corresponding recesses in the drawer 220 of the holder 200. The replaceable magnetic cosmetic insert may be detachably disposed. When the various cosmetic items are empty, the empty cosmetics 12, 22, 32, 42, 52, 62, 72 may be removed from its corresponding recess, and a new cosmetic insert may be replaced in the recess.

The holder 200 may be made from any rigid material, including, but not limited to a polymer, a metal, rubber, and any other material now known or later discovered in accordance with this invention.

Although shown as a tiered holder 200, the holder 200 may be embodied in any number of ways. For example, the holder 200 may be a cylindrical structure tiered in a step fashion, a rectangular shape with the brushes 10, 20, 30, 40, 50, 60, 70 and cosmetics 12, 22, 32, 42, 52, 62, 72 aligned side by side in the holder 200, and/or any other design may be contemplated in accordance with this invention.

The intended purpose for the design is to arrange the brushes 10, 20, 30, 40, 50, 60, 70 and the various cosmetics 12, 22, 32, 42, 52, 62, 72 in a compact portable unit in an orderly fashion so that the user can easily locate the brushes and corresponding cosmetics to replicate the sequential 7 step-by-step sequential cosmetic application process in accord with this invention. Thus, it is easy to understand that there are numerous arrangements and embodiments in which the holder may be configured.

FIG. 12 illustrates another object of this invention. That is, a template 121 may be included as a point of reference for the person applying the makeup. The template 121 may be inserted into a compact travel case or the holder 200 of FIG. 10 which includes the various cosmetics required to complete the process and apply the makeup to the user's face. FIG. 12 is an exemplary illustration of the template 121 that may be included in the compact travel case. The objective of including the template 121 is to assist the user in recreating the desired makeover appearance by providing a point of reference guide for the step-by-step sequential cosmetic application process.

The template 121 may be a loose-leaf card stock located with the compact travel case and/or it may be an adhesive label that may be affixed to any one of various parts of the compact travel case such as the top and bottom cover. The template 121 is a guide that associates the various brushes 10, 20, 30, 40, 50, 60, 70 with each of the various respective cosmetics 12, 22, 32, 42, 52, 62, 72 that are to be applied to the user's face 11. As before, the indicia “1-7” on the template 121 will define the sequential order in which each of the cosmetics are to be applied to the face of the user in accordance with system and methods of this invention.

Another aspect of this invention is to provide a portable cosmetic carrying bag optimally designed to carry and organize the various brushes 10, 20, 30, 40, 50, 60, 70 and cosmetics 12, 22, 32, 42, 52, 62, 72 according to the sequential step-by-step cosmetic application process in accordance with systems and methods of this invention. The various brushes and cosmetics may be secured in a page-like configuration so that there are 7 steps, for example, in which the various steps from 1 to 7 are applied sequentially in accordance with this invention. The carrying bag may be configured to carry mirrors and/or other pouches and/or items as necessary to completing the make over.

The cosmetic carrying case 400 may be designed in a variety of different configurations. Conventionally, cosmetic cases have been used to transport and store various types of cosmetics such as blush, powder, lipstick, etc., however, none before have systematically arranged and associated various brushes with cosmetics in a cosmetic carrying case 400 in accordance with a sequential step-by-step cosmetic application process for applying makeup.

FIG. 13 shows an exemplary illustration of a preferred cosmetic carrying case 400 including various compartments 402 for at least one brush and an associated cosmetic in accordance with at least one step in the sequential step-by-step cosmetic application process in accordance with systems and methods of this invention. The compartments 402 may be integrated into the cosmetic carrying case 400 in a variety of different ways, including for example, as a pouch, a divider page and/or any configuration for providing a compartment in accordance with this invention.

In particular, the cosmetic carrying case 400 is illustrated including a front cover 404, a back cover 406 joined together by an intermediate connector 408, and a fastening member 410 disposed for holding at least one divider page 410. The divider pages 412 may be detachably received by the fastening member 410.

The cosmetic carrying case 400 is organized to provide a blueprint so that a user may chronologically follow the sequential step-by-step application process and apply the cosmetics to their face in a manner that replicates a professional make over appearance.

The front cover 404 and the back cover 406 are substantially rectangular in shape. The shape of the front cover 404 and the back cover 406 is not limited to the rectangular shape, and may include any shape as based on various considerations such as aesthetics, or design constraints from other factors in accordance with this invention. As to aesthetics, a fabric may be lined around the front and back cover according to this invention.

The front cover and the back cover may be may be constructed from a semi-rigid material such as, for example, a polymer, plastic, vinyl, metal, cardboard and or any other material capable of providing rigidity. The intermediate connector 408 may be constructed of a flexible material, yet study material strong enough to provide ample support to endure wear and tear.

As shown, within the front cover 404 of the cosmetics carrying case 400 various compartments 402 may be attached. For example, a pouch insert 414 is disposed within the front cover 404 of the cosmetics carrying case 400. The pouch insert 414 may be affixed to the inside of the front cover 404 in a variety of different ways, including for example, but not limited to, using a Velcro strip system, being sewn in, glued, and the like. Those skilled in the art will understand that other types of fastening devices may be used to affix the pouch insert 414 to the cosmetics carrying case 400, e.g., snaps, zipper, hook and eye, etc. In keeping with the preferred sequential order of the cosmetic application process as described above, the pouch insert 414 may be used to house a moisturizer, a foundation and/or any other cosmetic used in preparation of the user's face (step S0) prior to the sequential cosmetic application process in accordance with this invention.

FIG. 13 also shows that the various brushes 10, 20, 30, 40, 50, 60, 70 may be held in a pouch(es) 416 disposed within the front cover 404 of the cosmetics carrying case 400. The brushes 10, 20, 30, 40, 50, 60, 70 are arranged in an organized manner which corresponds to the preferred sequential order of use. Indicia “1-7” disposed on the pouch 416 identifies the preferred sequential order in which the brushes are to be used in this application.

The various divider pages 412 are shown attached to the fastening member 410. The fastening member 410 may be configured as a ring binder. As shown, the divider pages 412 include a plurality of ring holes 418 which correspond to the number of ring holders 420. One of ordinary skill in the art would understand that a plurality of fastening member configurations is possible.

Each divider page 412 is customized for the various cosmetic application steps of the sequential step-by-step cosmetic application process. By way of example, the first divider page 412 shown includes a blueprint for step one (S1) and step two (S2) according to systems and methods of this invention. As shown, step S1 corresponds to “1” and step S2 corresponds to “2” on the first divide4r page 412. The divider pages 412 are arranged to display and house the cosmetics 12, 22, 32, 42, 52, 62, 72 in a chronological fashion according to the step-by-step sequential process of this invention.

The divider pages 412 may include various recesses 422 in which the various cosmetics are disposed for each of the particular steps in the sequential process. Each of the divider pages 412 includes indicia “1-7” which is associated with a step in the sequential step-by-step cosmetic application process and each one of the particular brushes 10, 20, 30, 40, 50, 60, 70 disposed on the inside of the front cover 404 of the cosmetic carrying case 400. As shown, the first divider page 412 is associated with step 1 and step 2 as shown by the indicia “1” and “2”. Various other divider pages 412 are partially shown which correspond to the other steps 3-7 in accordance with this invention. Similarly, each of them is arranged to display and house the various associated cosmetics in an orderly fashion according to the step-by-step sequential cosmetic application process of this invention.

In more detail, divider page 412 illustrates a face template 424 that is a blueprint for the user to use in applying their makeup. For example, the face template 424 in the divider page 412 that corresponds to step “1” may correspond to the face chart of FIG. 1B. Likewise, the face template 424 that corresponds to step “2” may correspond to the face chart of FIG. 2B. At least one recess 422 is provided to receive a cosmetic 12 to be applied by brush 10 according to the first step of the process. Various other recesses 422 are provided within the other steps S2-S7 on the divider pages 412. The recesses 422 are provided to receive the various cosmetics 12, 22, 32, 42, 52, 62, 72 that are to be applied by the various brushes 10, 20, 30, 40, 50, 60, 70 according to steps S2-S7 of the sequential step-by-step cosmetic application process.

Any of the cosmetics 12, 22, 32, 42, 52, 62, 72 may be attached to the recesses 422 in a variety of different ways commonly known for attaching a cosmetics 12, 22, 32, 42, 52, 62, 72 within the recess 422 of a compact case or holder 200 as shown in FIGS. 10-11. For example, each of the cosmetics may be secured within the recess 422 of the divider page 412 by being pushed into the recess 422 and detachably removed when the cosmetic is used.

As mentioned briefly before with respect to the holder 200 of FIGS. 10-11, the cosmetics 12, 22, 32, 42, 52, 62, 72 may be secured within the recesses 422 via a magnetic connection wherein the base of the cosmetic insert includes a metal and/or a magnet that is magnetically coupled with another metal or magnet disposed within the divider page 412. The magnetic interaction allows the cosmetic insert to remain secured within the recess 422 of the divider page 412. Various other type of secure connections may be made between the various cosmetics 12, 22, 32, 42, 52, 62, 72 and the recess 422 in the various divided pages 412 in accordance with systems and methods of this invention.

The pouch 414 may be configured in a variety of different manners, such as with an inner compartment and sealed by a closure mechanism so that the contents are prevented from falling out. A closure mechanism 426 may be integrated onto the pouch 414 in the form of a zipper, a zip-loc type fastener, a fold over flap, and the like. The pouch 414 may be made from a variety of different materials, such as a rigid material, such as plastic, or a soft material such as a fabric mesh. The interior surface 428 of the back cover 406 is capable of providing a substantially similar arrangement as described above with respect to the interior surface 415 of the front cover 404 to accommodate additional pouches 414 and/or compartments, thereby providing additional storage capability.

The divider page 412 may preferably have a shape substantially corresponding to the shape of the front cover 404 and/or the back cover 406. Other shapes are conceivable based upon various considerations such as aesthetics or design constraints. The divider page 412 may preferably be made from a rigid material such as, for example, a metal, plastic or acrylic.

The number, size, shape and layout of the plurality of recesses 422 on the divider page 412 can be customizable, and limited only by the shape and size (including width) of the divider page 412. As such, a large number of configurations are possible to accommodate many different types of cosmetic items. In addition, a magnetic coupling may be provided in the plurality of recesses 422 to detachably maintain the cosmetics 12, 22, 32, 42, 52, 62, 72 items therein. When one of the cosmetic items is used, the cosmetic may be removed from the corresponding recesses 422, and a new cosmetic is inserted into the recess 422.

A transparent cover 430 may be connected on the front side of the divider page 412 at a hinge point. The transparent cover 430 can be rotatably swiveled away or towards the front side of the divider page 412. In a closed configuration, the transparent cover 430 may be positioned substantially adjacent to the divider page 412, thereby protecting the cosmetic items in the recesses 422 from external contaminants or from the cosmetics spilling out. The transparent cover 430 may have a template or indicia printed thereon to indicate its order in the sequential step-by-step cosmetic application process.

Other inserts may be attached to the fastening member 410 of the cosmetic carry case 400. For example, a pouch insert (not shown) may be designed similar in shape to the divider page 412 may be included and secured by the fastening member 410. The pouch insert may be constructed in a plurality of different ways. For example, the pouch insert may be formed from two layers of a soft material, such as a plastic mesh, a fabric mesh, a flexible metal and/or any other resilient material suitable for forming a pliable pouch insert. These layers may be fixedly connected along three edges thereby forming an accessible interior portion of the pouch insert. A closure mechanism (e.g., a zipper) may be provided along the fourth edge so that when the closure mechanism is in a first closed configuration, the interior portion is inaccessible. In the alternative, when the closure mechanism is in an opened configuration, the interior portion of the pouch insert may be accessed.

Although only the divider page 412 and the pouch insert have been described in the above embodiment, those skilled in the art will understand that other types of inserts having various types of compartments for holding cosmetic items may also be used for the cosmetics case according to the present invention.

FIGS. 14 and 15 illustrate front and back side perspective views for a self-contained modular unit 300. The self-contained modular unit 300 is provided with various stations for displaying, storing and arranging the various brushes 10, 20, 30, 40, 50, 60, 70 and cosmetics 12, 22, 32, 42, 52, 62, 72 in accordance with the sequential step-by-step cosmetic application process according to systems and methods of this invention.

The self-contained modular unit 300 includes various features and functionalities designed to address the various styles and personalities of an end user and a professional makeup artist.

A makeup artist may use the portable self-contained modular unit 300 to display and to apply various cosmetics to a user in accordance with systems and methods of this invention. Alternatively, a user can independently peruse the various stations of the self-contained modular unit 300 and/or get assistance from a professional makeup artist tending to the self-contained modular unit 300.

In particular, FIG. 14 illustrates a front perspective side view of the self-contained modular unit 300 including the various brushes and cosmetics arranged in accordance with the sequential step-by-step cosmetic application process. The front side 310 of the self-contained modular unit 300 illustrates the brushes 10, 20, 30, 40, 50, 60 70 and the cosmetics 12, 22, 32, 42, 52, 62, 72 aligned in a step-wise configuration to demonstrate the sequential order in which the cosmetics and the brushes are to be used to apply the makeup in order to achieve a professional makeover appearance.

The self-contained modular unit 300 may include various storage compartments 312, such as drawers and trays in which various items may be stored. For example, the storage compartments 312 may be used to keep a record of files for each of the customers.

The self-contained modular unit 300 may also include the components for custom creating a cosmetic kit 322 for the client based on the user's preferred appearance. The cosmetic kit 322 may be customized and piece-mealed together according to a preferred scheme for applying the makeup to the user. The cosmetic kit 322 may be configured to the customer's specifications and filled with quantities in an amount that will run out at approximately the same time so the user will only have to make one stop to replenish their cosmetic kit 322.

Alternatively, the storage compartments 312 may be used to store blank customizable cosmetic application blueprints 25 (as shown in FIG. 9) that may be given to the customer after their makeover has been complete. A makeup artist or user may fill in a preferred list of cosmetics and steps to take to obtain a professional makeover appearance as learned using the 300. Likewise, the various customized cosmetic application blueprints 25 may be filed as data storage files and may be stored electronically on a computer embedded within the inners of the self-contained modular unit 300.

As previously mentioned, the blank customizable cosmetic application blueprints 25 and templates 121 may be personalized based on the needs of the user, such as color and complexion of their skin tone. Various cosmetic colors can be selected from to highlight the user and to provide a blueprint for their beauty makeover.

According to systems and methods of this invention, the self-contained modular unit 300 may also include a digital processing unit (not shown) so the customer's face may be photographed at any one of the various stages of the cosmetic application process. The images(s) may be developed on a blank sheet to produce a customized cosmetic application blueprint 25 visual face chart for the customer demonstrating how to use the various brushes 10, 20, 30, 40, 50, 60, 70 and the various cosmetics 12, 22, 32, 42, 52, 62, 72 in a sequential order to reproduce a professional makeover appearance at home or elsewhere.

FIG. 14 also shows a left side perspective view 320 of the self-contained modular unit 300. The left side perspective view 320 illustrates the various brushes 10, 20, 30, 40, 50, 60, 70 and an interactive instructional unit 324 for the sequential step-by-step cosmetic application process. The various brushes 10, 20, 30, 40, 50, 60, 70 used according to this invention may be displayed so that customers and passerby's can physically touch, try out and/or view the brushes 10, 20, 30, 40, 50, 60, 70 and cosmetics 12, 22, 32, 42, 52, 62, 72 on display or being demonstrated.

The interactive instructional unit 324 of the self-contained modular unit 300 may provide assistance to a user who wishes to independently view a tutorial or see a demonstration of the various products and/or sequential step-by-step cosmetic application process. The interactive instructional unit 324 may include an interactive video/CD/DVD display for the user to autonomously learn about the various systems, kits, devices and methods of the sequential step-by-step cosmetic application process of this invention. The self-contained modular unit 300 may also include various pamphlets, flyers and/or any other type of information about the sequential step-by-step cosmetic application systems and methods of this invention.

FIG. 15 illustrates a back perspective side view 330 of the self-contained modular unit 300 including a self-service tower 332. The self-service tower 332 is organized to include the full line of brushes and cosmetics for each step of the sequential step-by-step cosmetic application process. A user can help themselves to any of the brushes or cosmetics from the self-service tower 332.

The self-service tower 332 is provided so a user can independently view the various cosmetics that may be purchased and used in accordance with the sequential order described in this invention. The self-service tower 332 is used to address the various shopping personalities of the customers. A customer may get assistance form a makeup artist assigned to the self-service tower 332 and/or may independently peruse the various products by themselves. As shown, the self-service tower 332 may be organized in accordance with the sequential order to of cosmetic application to emphasize the systems and methods of this invention. See, e.g., steps S0, S1, S2, S3, S4, S5, S6 and S7 labeled in FIG. 15.

FIG. 15 also shows a right perspective side view 340 of the self-contained modular unit 300 including a features station portion 342 in which items of interest may be displayed, such as new launch items, and the like.

Various other products may be used to complement the systems and methods of this invention. For example, lipsticks, lip gloss, lip liners, q-tips, creams, and/or any other product regularly used in combination with makeup may be displayed and/or purchased at the self-contained modular unit 300.

The self-contained modular unit 300 may include a variety of additional components that will assist in the cosmetic application process, such as mirrors, lamps, additional storage compartment drawers, legs for positioning the unit to a preferred height. Lamps and mirrors may be integrated into the self-contained modular unit 300.

It will be recognized by those skilled in the art that changes or modifications may be made to the above described embodiments without departing from the broad inventive concepts of the invention. It is understood therefore that the invention is not limited to the particular embodiments which are described, but is intended to cover all modifications and changes within the scope and spirit of the invention. 

1. A method for applying cosmetics to a face comprising: applying a cosmetic labeled with an indicia using a brush also labeled with the indicia, wherein the indicia defines at least one step in a sequential order for applying the cosmetic to the face.
 2. The method of claim 1, wherein the indicia is debossed in the cosmetic and the indicia is marked on a side of the brush.
 3. The method of claim 1, wherein the indicia is a label disposed on the cosmetic case.
 4. The method of claim 1, further comprising: applying a first cosmetic labeled with a first indicia using a first brush also labeled with the first indicia, wherein the first indicia defines at least a first step in the sequential order for applying the first cosmetic to the face.
 5. The method of claim 4, further comprising: applying a second cosmetic labeled with a second indicia using a second brush also labeled with the second indicia, wherein the second indicia defines at least a second step in the sequential order for applying the second cosmetic to the face.
 6. The method of claim 1, further comprising: applying a powder labeled with a first indicia using a powder brush also labeled with the first indicia, wherein the first indicia defines a first step in a sequential order for applying the powder to the face.
 7. The method of claim 6, further comprising: applying a blush labeled with a second indicia using a blush brush also labeled with the second indicia, wherein the second indicia defines a second step in the sequential order for applying the blush to the face.
 8. The method of claim 7, further comprising: applying a shader labeled with a third indicia using a shader brush also labeled with the third indicia, wherein the third indicia defines a third step in the sequential order for applying the shader to the face.
 9. The method of claim 8, further comprising: applying a crease eye shadow labeled with a fourth indicia using a crease brush also labeled with the fourth indicia, wherein the fourth indicia defines a fourth step in the sequential order for applying the shader to the face.
 10. The method of claim 9, further comprising: applying an eye liner labeled with a fifth indicia using an eye liner brush also labeled with the fifth indicia, wherein the fifth indicia defines a fifth step in the sequential order for applying the eye liner to the face.
 11. The method of claim 10, further comprising: applying an eye brow fill labeled with a sixth indicia using an eye brow brush also labeled with the sixth indicia, wherein the sixth indicia defines a sixth step in the sequential order for applying the eye brow fill to the face.
 12. The method of claim 11, further comprising: applying a concealer labeled with a seventh indicia using a concealer brush also labeled with the seventh indicia, wherein the seventh indicia defines a seventh step in the sequential order for applying the concealer to the face.
 13. The method of claim 1, comprising the following sequential steps of: applying a foundation cosmetic labeled with a first indicia with a foundation brush labeled with the first indicia; applying a blush cosmetic labeled with a second indicia with a blush brush labeled with the second indicia; applying a shading cosmetic labeled with a third indicia with a shading brush labeled with the third indicia; applying a crease cosmetic labeled with a fourth indicia with a crease brush labeled with the fourth indicia; applying an eye liner cosmetic labeled with a fifth indicia with a eye liner brush labeled with the fifth indicia; applying an eye brow cosmetic labeled with a sixth indicia with a eye brow brush labeled with the sixth indicia; and applying a concealer eye brow cosmetic labeled with a seventh indicia with a concealer brush labeled with the seventh indicia.
 14. A method for applying cosmetics to a face comprising: applying a first cosmetic including a first indicia debossed within the first cosmetic with an associated brush including the first indicia labeled on the brush to correlate with the first indicia on the first cosmetic; and applying a second cosmetic including a second indicia debossed within the second cosmetic with an associated second brush including the second indicia labeled on the brush to correlate with the second indicia on the second cosmetic.
 15. A system for applying cosmetics to a face comprising: at least one cosmetic labeled with an indicia is applied to the face with at least one brush also labeled with the indicia, wherein the indicia corresponds to at least one step in a sequential order for applying the cosmetic to the face.
 16. The system for applying cosmetics in claim 15, embodied in a cosmetic kit comprising: a set of brushes including various indicia which individually correspond to a set of cosmetics including similar indicia in which the indicia defines the sequential order in which each of the cosmetics are applied to the face.
 17. The system for applying cosmetics in claim 15, embodied in a cosmetic holder comprising: a housing comprising: a first set of compartments labeled with various indicia for receiving a corresponding set of brushes; and a second set of compartments labeled with the various indicia for receiving a corresponding set of cosmetics, wherein each of the brushes includes separately identifiable indicia that individually correlates to a specific cosmetic including the same indicia, and wherein the indicia corresponds to the sequential order in which each of the cosmetics is to be applied to the face.
 18. The system for applying cosmetics in claim 15, embodied in a cosmetic case comprising: a first cover connected to a second cover through an intermediate connector comprising: a first set of compartments labeled with various indicia for receiving a corresponding set of brushes; and a second set of compartments labeled with the various indicia for receiving a corresponding set of cosmetics, wherein each of the brushes includes separately identifiable indicia that individually correlates to a specific cosmetic including the same indicia, and wherein the indicia corresponds to the sequential order in which each of the cosmetics is to be applied to the face.
 19. The system for applying cosmetics in claim 18, further comprising: at least one page divider visually arranged in the cosmetic case to correlate at least one brush with a specific cosmetic according to a corresponding indicia labeled on the brush and the cosmetic, wherein the indicia corresponds to the sequential order in which each of the cosmetics is to be applied to the face.
 20. The system for applying cosmetics in claim 15, embodied in a portable modular cosmetic system, comprising: a first station including: a set of brushes having various indicia arranged in a sequential order, a set of cosmetics including similar corresponding indicia also arranged in the sequential order, wherein the indicia and the arrangement on the first station also corresponds to the sequential order in which each of the cosmetics is to be applied to the face by the corresponding set of brushes; and a second station including: an array of brushes labeled with the various indicia and an array of various cosmetics labeled with the various indicia, wherein each of the brushes includes separately identifiable indicia that individually correlates to a specific cosmetic including the same indicia, and wherein the indicia corresponds to the sequential order in which each of the cosmetics is to be applied to the face. 